Defining a Future with No plastic

Innovation & Strategy

Disrupting an Industrial Standard

We have been closely collaborating with P&G group and innovative manufacturers to create and develop a new packaging standard with no plastic and disruptive properties, unlocking brand new features.

The output will bring a new experience to the users and set an important milestone to the company’s efforts towards a more sustainable industry.

Work in Progress since June 2021

Client: Procter & Gamble
Date: 2021
Services: Workshop / UX research / Concepts & Ideation / CAD 3D modeling